Clients



Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD



 

Member Profile

www.mediaconsulting.pt

www.mediaconsulting.pt

Media Consulting
Lisbon
Portugal
Tel: +351 21 892 32 52
www.mediaconsulting.pt

MC Media Consulting is a PR & Communications Agency with an All In One Service 360, founded in 1996. Our philosophy is “make it happen”, always in full partnership with our clients. Media Consulting has a strong know-how of integrated communication strategies that contribute to the differentiation of brands and institutions in the markets where they operate. This know-how is reached by our specialized team with high skills in the different areas of communication, including Public Relations, Events, Marketing, Advertising, Production, Design, Creativity, Web design, Film, Photography & Audiovisual Media, and much more. MEDIA CONSULTING | WE CAN TOGETHER.



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