Clients



Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD



 

Member Profile

www.tokyopr.co.jp

www.tokyopr.co.jp

TokyoPR
Tokyo
Japan
Tel: +81 3-3273-2731
www.tokyopr.co.jp

Founded in 1968, Tokyo PR is one of the oldest Japanese PR agencies focused on the B2B sector with broad expertise in the fields of Technology, Electronics, Chemicals, Plastics, Energy and industrial machinery. We provide high-quality PR consulting and a comprehensive set of PR services to our clients on a global and local level. In addition, we provide inbound marketing services to meet the drastic changes of the media structure in Japan and the high demands of Japanese customers. Tokyo PR has long-term relationships with EMG Netherlands and EMG China and is Eurocom Worldwide’s member agency in Japan.



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