Clients



Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD



 

Member Profile

www.bmr.cl

www.bmr.cl

BMR
Santiago
Chile
Tel: +562 3223 0332
www.bmr.cl

BMR is a Chilean strategic communication agency founded in April 2001, under the integral vision of corporate communications. Its vision is to provide strategic value to communications for the companies and organizations, through the excellence of its services, and efficient processes. BMR is involved in the client’s business, standing from a communications perspective to develop creative proposals in order to boost commercial business as well as brand positioning for a target audience. It is a convergence of communications services that consist in the integration of Press Media and Digital Media by: Media Relations, Digital Communications, Social Media, Crisis Management, Public Affairs, PR, CSR, Advertising, Events, Brand PR, Internal Communication, Media Training, Internal Corporate Media, Organizational Development Workshops, Community Relations, among others. Human assets, results, seriousness and experience are BMR’s main focuses, all gathered in one concept: we make you visible! BMR is also a member of LatamPR Network, a regional agency network in Latin America (Argentina, Brazil, Chile, Colombia, Costa Rica, Guatemala, Mexico, Panama, Peru and Venezuela).



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