Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD


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Caracas / Panama City
Panama, Venezuela
Tel: 00507 8315554 / 00507 67610796 / 0058 212 9928620

Smartcom Corp is a group of enterprises specialized at Integrated Marketing Communications, formed by: Smartcom Comunicacion Integral in Venezuela; and Smartcom Panama in Panama. Our mission is to support brands / organizations in effectivly managing their reputation and corporate communications with key audiences. We offer B2B services in seven categories: Storytelling and Content Production, PR and Reputation, Endo-Marketing and Corporate Culture Interventions, Corporate Event and BTL, Graphic and Web Design, Digital Marketing and Social Media Management, Consulting and Training. Smartcom is led by Veronica Hernandez, Journalist, Marketer and Reputation Consultant, as well as Human Resources Specialist, with +20 years of experience. Her partner is Gianmario Mingarelli, co-founder, Business Administrator, Event Producer and Sales Marketing Specialist, who leads SmartEvents, division specializing in brand experiences and corporate events. Smartcom is a member of the LatamPR Network.

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