Clients



Official opening of Songwon's joint venture manufacturing plant in Abu Dhabi, UAE

Objectives
  • Create awareness for the opening of Songwon's local manufacturing facility in Kizad, Abu Dhabi.
  • Create awareness for Songwon's manufacturing capabilities in the ME and build its reputation as a global supplier of polymer stabilizer solutions.
Campaign
  • Define event positioning and related messages.
  • Develop event media materials.
  • Media outreach to invite international and local trade and business media to attend the opening ceremony and tour of the facility; pitch media material to non-attending media.
  • On-site event support.
  • Drive media awareness for Songwon news pre, during and post event.
  • Create briefing book with media profiles and background information.
  • Post-event outreach to maximize coverage and provide reporting.
Results / Coverage
  • 109 media articles, of which 37% in key plastics/chemicals and 35% in newspapers/news sites

Eurocom Lead Agency
EMG, Netherlands & China
Eurocom Partner
Orient Planet, UAE
Greg Farrett, MDNidal Abou Zaki, MD



 

Member Profile

www.grupocasa.com.br

www.grupocasa.com.br

GrupoCASA
São Paulo
Brazil
Tel: +55 11 30787300
www.grupocasa.com.br

GrupoCASA is a strategic communications agency focused on technology, innovation and culture. We are in the market since 1987 and worked for more than 300 clients. GrupoCASA founded the LatamPR Network, a pool of agencies in Latin America in Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru, Guatemala and Venezuela.



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