Online Media is Main Source for Technology News – Eurocom Worldwide Survey
● Seven out of ten also read print industry journals at least once a month
● Big increase in use of tablet devices to access news
Online media remains the most popular way for senior executives to source technology industry news according to the 2012 annual technology market survey conducted by Eurocom Worldwide, the Global PR Network, in association with its member agencies around the world. 78% of the survey respondents say that they mainly get their technology news fix from online media. This is some way ahead of social media (42%).
However, the third most popular source for accessing tech news is industry print journals (40%). 37% get technology news from national newspapers. A third access tech news through search.
“While online media is the main technology news channel, print media has held up remarkably well,” commented Network Director Mads Christensen, Eurocom Worldwide. The Eurocom Worldwide survey finds that almost 70% of respondents read a print industry tech journal at least once a month and 40% do so at least once a week.
“The challenge for online media, whether technology or general media, remains to turn all those eyeballs into revenue and profit. Anecdotal evidence from our member agencies around the world suggests that journalists in both online and print are having to work harder and produce more with fewer resources,” Network Director Mads Christensen said.
83% of the survey respondents access digital news through laptop computers compared to 27% using traditional desktop computers. 61% access news through mobile phones. Since last year’s survey there has been almost a doubling (from 16% last year to 30%) of those using tablet devices such as an iPad to read news, with tablets overtaking desktops for the first time in the Eurocom Worldwide survey.
“Improvements in the tablet reading experience combined with their rapid growth could well encourage more users to subscribe for content. However, it remains to be seen whether publishing specifically to tablets will be a winner for the traditional print media,” added Network Director Mads Christensen.
The Eurocom Worldwide technology confidence survey was conducted online by member agencies of Eurocom Worldwide during January and February 2012. A total of 318 responses were received with approximately 80% from European countries and 11% from the Americas.
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About Eurocom Worldwide
Eurocom Worldwide is a global alliance of independent, privately owned Public Relations agencies. Together, we form a global business-to-business communications solution provider with a focus on technology in its broadest sense. Eurocom Worldwide has 30 member agencies comprising over 900 communications specialists and consultants in 60 national capitals and centres of commerce around the globe. For more information, visit www.eurocompr.com