Objectives
- Raise awareness for the new version of the video editing and screencasting software Camtasia in Germany, France and Japan.
- Create successful product reviews for the launch.
Campaign
- Invite selected editors to exclusive previews and tests of the new versions of Camtasia.
- Webinars with key influencers to introduce the new features of the software.
Sarah Hostetler, International Business Manager, TechSmith
"We have been working with Schwartz PR in Germany for several years to cover one of our most important markets. This summer we expanded to new markets and started to look for new PR partners in France and Japan. Thanks to Eurocom Worldwide we found suitable partners immediately and could rest assured that these agencies have the same high standards, quality and ambition that we know from Schwartz PR. We are delighted to see this quality mirrored in the excellent results of our Camtasia launch in all three countries."
