Gabriel Marketing Group (GMG), the industry's leading technology marketing and public relations agency for high-growth technology companies, today announced that it received an Award of Distinction in the “Content & Marketing Campaign-Branded Social Campaign” category at the 2019 Communicator Awards.
The award recognizes GMG's highly skilled digital advertising group, which leverages hyper-targeting and innovative techniques to increase the adoption of the leading mobile-first retail job matching platform, Capango. The advertising campaign resulted in a 930% increase in mobile app installs as well as a significant drop in cost-per-install.
Leah Nurik, CEO and founder of Gabriel Marketing Group
“We are thrilled to be recognized with a Communicator Award for our work building Capango’s user base through a strategic and finely tuned multi-platform, digital advertising campaign”, said Leah Nurik, CEO and founder of Gabriel Marketing Group. “Our talented digital marketing and advertising team is committed to helping clients accelerate growth and tell their stories through fantastic creative that breaks through the noise and drives new business. This award validates their industry-leading approach of hyper-targeted audience building backed by highly engaging creative digital assets.”
As an award-winning digital marketing and technology public relations agency, GMG was tasked with helping Capango increase its user base as well as expand installations across Android and iOS devices. GMG quickly designed and executed a creative, compelling and measurable user acquisition campaign with well-targeted ads that reached potential ideal users through engaging creative and demographic-targeted audience data.
The Results:
- iOS installs boosted by 930%
- Thousands of installs per month across all platforms
- Perfected ad targeting model for long-term scalability
- Rock-bottom cost per acquisition to promote high-volume campaigns
- 2.8 million in reach with 7 million total impressions
- 31.8% install per click rate
“We are extremely proud to recognize the work received in the 25th Annual Communicator Awards. This class of entries we received this season embody the ever-evolving marketing and communications industry”, noted Derek Howard, director of the AIVA. He added, “On behalf of the Academy, I’d like to applaud the entrants this season for their dedication to producing outstanding content as they continue to push the envelope of creativity.”
To read the full case study about Capango’s campaign, please visit: https://info.gabrielmarketing.com/gmg-and-capango-marketing-case-study
About The Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for marketing and communications professionals. Founded by passionate communications professionals over two decades ago, The Communicator Awards is an annual competition honoring the best digital, mobile, audio, video and social content the industry has to offer. The Communicator Awards is widely recognized as one of the largest awards of its kind in the world. The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a "Who's Who" of acclaimed media, advertising and marketing firms including: PureMatter, Condè Nast, Disney, Republica, Tinder, MTV, Starbucks, Fast Company, Tribal DDB, Yahoo! and many others.
